At National Creations, we’re here to make sure everything we do is in your best interest. That means we don’t succeed if you don’t succeed. A monumental phase for any product launch is the insights and analysis phase. This is the part of the project where we determine how the market will respond to your brand and the product.

Traditionally a lot of this market research was done with study groups. These groups of people help to determine the thoughts and relevance users find with the product. It also helps to identify unforeseen weaknesses that can help you adjust and prepare the best possible product for launch.

With social media readily available and the willingness of users to communicate their opinions openly and without hesitation, we now have an additional, highly valuable platform to leverage. Before your product launch, we test the product in-person and online to gauge market reaction.

Using industry leading analytics tools, we gather all the data from our in-person studies and online research to understand the demand that your product will truly receive when launched.

Knowing this information allows us to accurately predict the large-scale response and alter the product and marketing efforts accordingly. One of the first things we do for clients for the online research is establish the proper social and web channels to portray the product, marketing collateral and use videos. We then monitor the engagement and interaction with the product, pre-sale numbers, and openly gather feedback through polls and other social techniques.

By taking the time to properly set up the means to gather data, we are ensuring that everyone understands the products likely success rate and how to leverage and or fix as the needs arise.

We understand that before your product hits the shelves, and before you invest in marketing and building an online presence, prior to prototyping your product, before any product design and development happens, before your branding is established, and even before the consulation talks . . . you need to find the partner that’s right for your idea.

In today’s ever changing and fast paced environment speed to market is everything. Our clients choose National Creations because we deliver solutions that exceed the most urgent demands of global CPG clients and their customers. From product mock-ups to full blown concept to shelf development our team has the latest innovative packaging and equipment under one roof, which enables our clients to think bigger and deliver quicker. We work with global retailers everyday and know first hand why Innovation at Start-Up Speed sells more products.